About Us
Company Story
FraudPulse was co-founded by Idan Hayon and Yaniv Hayun after years working inside high-scale fraud, payments, and risk systems. Idan led fraud analytics and risk operations roles at Riskified, Melio, and Creednz. Yaniv built large-scale engineering and real-time data infrastructure at Upstream Security and Creednz. Over time, they noticed the same problem repeated everywhere: merchants had more fraud data than ever, but very little clarity on what to do with it. FraudPulse was built to change that, giving every merchant access to the same fraud intelligence tools used by the world’s largest payment processors, delivered simply and affordably.
The Founders
The People Behind FraudPulse
Co-Founder & CEO
Decade Inside Modern Payments Fraud
Idan spent over a decade at the heart of payments fraud rising from analyst to Head of Analytics Operations at Riskified, then Director of Risk Analytics at Melio, before advising Creednz on risk engine design.
Throughout his career he noticed the same gap: small and mid-size merchants were flying blind. In 2025 he co-founded FraudPulse to give every merchant the same fraud intelligence used by the world's largest payment processors without the enterprise complexity.
Co-Founder & CTO
The Engineer Behind the Platform
Yaniv is the engineering backbone of FraudPulse. He spent six years at Upstream Security reaching Director of Engineering, then served as VP R&D at Creednz where he and Idan first worked together and spotted the gap in the market.
As CTO, Yaniv architects the entire FraudPulse platform from the real-time data pipeline to the AI Actions module. His philosophy: powerful technology should feel effortless to use.
Our Mission
To give every merchant access to the kind of fraud intelligence and decision support traditionally reserved for enterprise risk teams
Our Approach
We don't just show you data. We tell you what to do about it. FraudPulse's AI Actions module generates specific, ranked rules with fraud capture rates and false positive scores so your team acts with confidence.
Our Values
What Drives Us Every Day
Precision Over Volume
We believe in surgical fraud detection that minimises false positives. Every legitimate transaction that gets blocked is revenue lost and we take that seriously.
Radical Transparency
Black-box AI has no place in risk management. Every FraudPulse decision comes with a full explanation, so your team always understands why.
Merchant-First
We built FraudPulse because we saw merchants struggling with tools designed for banks. Our platform is built around the needs of modern commerce.
Continuous Intelligence
Fraud never sleeps, and neither does our platform. We continuously update our models and share intelligence across our merchant community.
Talk Directly With the Team Behind FraudPulse
Book a live walkthrough with Idan and see how FraudPulse identifies fraud patterns, approval loss, and actionable opportunities inside your own payment data.